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Mission Statement
 Fast
Impressions
mission is to offer a new medium of outdoor advertising on a large
scale that will be attractive and innovative, increasing consumers
retention and enjoyment while driving, walking and in traffic.
Fast Impressions will partner with companies to build brand names from
scratch, increase brand strength and promote products. Fast
Impressions will be the premier provider of wrapped vehicles and will remain
the leader through use of technology, innovative product development,
leasing programs and integrity. Fast Impressions will continually strive
to contribute to local and national community issues and will
participate in public service campaigns to support such activities
and provide our services whenever possible.
Concept
 Fast
Impressions
began in traffic. The company's business concept exploits and
capitalizes on one of societies most counterproductive inventions,
personal transportation. Today, the personal vehicle dominates
the outdoor landscape more than any other time in history. Vehicles
can be seen on every street, in every driveway, every school,
every religious institution, every mall and any other location
imaginable. The car is king of the outdoors. The sheer physical
dominance of the car coupled with the worst traffic congestion
levels in history make the personal vehicle a natural medium for
outdoor advertising. Currently, the average person spends two
hours a day in their vehicle, drives more than 40 miles per day,
takes four plus trips per day and travels more than forty-eight
miles a day on weekends. Translated, these statistics reveal that
people are outside in their vehicles looking at other vehicles,
which make them perfect mobile billboards. Moreover, recent Federal
Highway Administration studies forecasts a sharp increase in the
amount of time spent in personal vehicles and the number of trips
per household in the future. This data suggests that the personal
vehicle will become even more prevalent and will been seen by
more people with greater exposure and frequency.
What do we do?
Fast
Impressions
"wraps" private vehicles
in a high quality vinyl adhesive with graphic images promoting
and maintaining products and brands. These "wraps" are visually
stimulating, unique and cannot be avoided due to their conspicuous
location. The wraps educate, entertain and inform motorists and
pedestrians while they are commuting and outside on social and
family business. They can reach consumers in conditions that radio,
television and print are ineffective and they are appreciated
for their ability to humor motorists and pedestrians as well as
alleviate boredom when stuck in traffic. Most important is that
"wraps" are one of the only forms of advertising that cannot be
switched off, tuned out or lost in a quicksand of other advertisements.
In addition to wrapping cars the company also offers grassroots
promotions. Fast Impressions wraps cars with a message or advertisement
and sends the drivers to park and drive around an event. The drivers
will pass out promotional products and act as the advertiser's
grassroots promoter for the day or week of the event. This service
is the perfect medium for trade shows, conventions, sporting events
and premiers. Use Fast Impressions grassroots promoters for your next
trade show or event.
Why now?
Up until this point in time, it as been technically and financially
prohibitive to undertake this concept. However, with technological
progress in the areas of vinyl adhesives and tracking technology
the company can now provide reliable, cost-effective outdoor
to outdoor advertising.
Why Cars?
Cars are the last available form of outdoor Real Estate left.
Consumers and decision-makers are exposed to cars at a greater
rate and a longer period of time than ever before. Due to the
increase in exposure and frequency the impression value of the
personal vehicle is high enough to warrant it's use as an outdoor
advertising medium. All Federal and State studies conclude that
the normal personal vehicle is averaging 750,000 impressions per
month. Not to bad for the old Ford or Lincoln. In addition to
the high number of impressions that personal vehicles get, these
cars go places that no other medium can reach and they have a
particularly high retention rate due to their novelty and their
conspicuous location. Check out the Federal Highway Transportation
Administration site for more information on the power of the personal
vehicle.
National Transportation Survey Link
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