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Mission Statement

Fast Impressions mission is to offer a new medium of outdoor advertising on a large scale that will be attractive and innovative, increasing consumers retention and enjoyment while driving, walking and in traffic. Fast Impressions will partner with companies to build brand names from scratch, increase brand strength and promote products. Fast Impressions will be the premier provider of wrapped vehicles and will remain the leader through use of technology, innovative product development, leasing programs and integrity. Fast Impressions will continually strive to contribute to local and national community issues and will participate in public service campaigns to support such activities and provide our services whenever possible.

Concept

TrafficFast Impressions began in traffic. The company's business concept exploits and capitalizes on one of societies most counterproductive inventions, personal transportation. Today, the personal vehicle dominates the outdoor landscape more than any other time in history. Vehicles can be seen on every street, in every driveway, every school, every religious institution, every mall and any other location imaginable. The car is king of the outdoors. The sheer physical dominance of the car coupled with the worst traffic congestion levels in history make the personal vehicle a natural medium for outdoor advertising. Currently, the average person spends two hours a day in their vehicle, drives more than 40 miles per day, takes four plus trips per day and travels more than forty-eight miles a day on weekends. Translated, these statistics reveal that people are outside in their vehicles looking at other vehicles, which make them perfect mobile billboards. Moreover, recent Federal Highway Administration studies forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household in the future. This data suggests that the personal vehicle will become even more prevalent and will been seen by more people with greater exposure and frequency.

What do we do?

Fast Impressions "wraps" private vehicles in a high quality vinyl adhesive with graphic images promoting and maintaining products and brands. These "wraps" are visually stimulating, unique and cannot be avoided due to their conspicuous location. The wraps educate, entertain and inform motorists and pedestrians while they are commuting and outside on social and family business. They can reach consumers in conditions that radio, television and print are ineffective and they are appreciated for their ability to humor motorists and pedestrians as well as alleviate boredom when stuck in traffic. Most important is that "wraps" are one of the only forms of advertising that cannot be switched off, tuned out or lost in a quicksand of other advertisements.

In addition to wrapping cars the company also offers grassroots promotions. Fast Impressions wraps cars with a message or advertisement and sends the drivers to park and drive around an event. The drivers will pass out promotional products and act as the advertiser's grassroots promoter for the day or week of the event. This service is the perfect medium for trade shows, conventions, sporting events and premiers. Use Fast Impressions grassroots promoters for your next trade show or event.

Why now?

Up until this point in time, it as been technically and financially prohibitive to undertake this concept. However, with technological progress in the areas of vinyl adhesives and tracking technology the company can now provide  reliable, cost-effective outdoor to outdoor advertising.

Why Cars?

Cars are the last available form of outdoor Real Estate left. Consumers and decision-makers are exposed to cars at a greater rate and a longer period of time than ever before. Due to the increase in exposure and frequency the impression value of the personal vehicle is high enough to warrant it's use as an outdoor advertising medium. All Federal and State studies conclude that the normal personal vehicle is averaging 750,000 impressions per month. Not to bad for the old Ford or Lincoln. In addition to the high number of impressions that personal vehicles get, these cars go places that no other medium can reach and they have a particularly high retention rate due to their novelty and their conspicuous location. Check out the Federal Highway Transportation Administration site for more information on the power of the personal vehicle.

National Transportation Survey Link

  Fast Impressions, Inc. 2000 ©

Disclosure Statement: Images found on this website are for illustrative purposes only, and may or may not be actual clients of Fast Impressions.com. ™