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Dear
Investor,
I am proud to present to you, the opportunity to
participate in the growth and success of Fast
Impressions Inc.
Fast Impressions Inc integrates three-dimensional
wrapped vehicles with grass roots promotions that deliver
high impact and targeted advertising impressions. This
convergence of outdoor advertising and promotions creates
a unique experience for consumers and businesses, further
developing awareness and direct response for advertisers.
Fast Impressions Inc. is superbly positioned to
capitalize on the growth trends that are transforming
outdoor media and is strategically positioned to become an
industry leader with a worldwide business that is
generating substantial revenue on a monthly basis.
We have gathered the best available team to implement
and execute our business plan and our goal is for
shareholders to benefit from strong profits generated from
multiple revenue streams.
We invite you to review this investment package and
look forward to discussing your participation in this
exciting opportunity. Because of the positive reaction the
Company has had to this offering we recommend you contact
us quickly if you are interested in investing.
Please don’t hesitate to call with any questions you
may have.
Sincerely,
Tim Kenner
President |
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Fast Impressions
is revolutionizing
how consumers and advertisers interact by providing an exciting
new advertising medium.
Fast
Impressions goal is to be the largest facilitator of
wrapped vehicles in the world. Wrapped vehicles have become a
worldwide media sensation and have been featured in the electronic
media on NBC’s Today Show, ABC News, CNN and in print in Time
Magazine, Red Herring, Financial Times, USA Today, Los Angeles Times
and many other periodicals.
Since launching our web site we have received
thousands of applications from interested drivers and advertisers from
all over the world.
The wrapping of vehicles is fast becoming the rising
star in the $5.4 billion a year outdoor advertising industry.
Advertisers such as Coca Cola, Yahoo, Microsoft, Nike, Jamba Juice,
Nissan, Kraft, Jiffy Lube, Smartage to name just a few of the
advertisers that have selected auto wrapping as a way to drive their
brands.
There are an estimated 217 million cars in the U.S.
alone, and Fast Impressions' mission is to partner with
companies to build brand recognition for them and promote their
products. Fast Impressions' goal is to be the premier provider
of wrapped vehicles worldwide through its network of licensees, and
will remain the market leader through use of technology and innovative
product development.
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- Company
Profile
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- Fast Impressions
Inc. has developed a new cost effective mass outdoor messaging medium
that integrates moving three dimensional outdoor images, grassroots
marketing campaigns and promotions designed to deliver high impact and
direct response from consumers.
Fast Impressions is the first marketplace to
match the daily driving behavior and personal demographics of the
general public, with companies interested in wrapping their vehicles
to promote products and services.
Fast Impressions wraps vehicles in high quality
vinyl adhesive material printed with corporate identity and
promotional messages.
Fast Impressions owns the rights to advertise on
more than 25,000 personal and commercial vehicles.
Fast Impressions is assembling the largest
adverising force in the vehicle wrap industry.
Fast Impressions markets products and services
through peer to peer marketing, i.e. consumer to consumer,
teen to teen, mom to mom, senior to senior etc.
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Leadership
Tim Kenner, our President has an extensive background
in strategic business development, marketing and sales, having
previously been President of ATMI Innovations. Mr. Kenner has directed
the private placement offerings of two start-up companies and was also
an integral part of the strategic partner, merger and acquisition
activities of these companies.
Mark Trotter, our CEO, brings to the Company a proven
track record of success in the digital imaging industry.
As co-founder of Photo Vend International he was
responsible for taking the Company from -0- to $9 million
in sales in two years and previously Celebrity Photo from
-0- to $5 million in one year. He developed and directed
the marketing and sales campaigns for these companies and
has a 20-year history of proven entrepreneurial success
with startup companies.
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- Strategy
Highlights
- The Company will achieve market share with aggressive online
and offline media, marketing and promotional campaigns and will
offset early negative cash flow with positive earnings from
licensee revenue starting in the first quarter of 2001.
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The Revenue Model
The Company should begin generating profits in
the third quarter of 2001 and should add $5 million in sales revenue
and generate $2 million in EBIT by the end of 2001. The big decision
management faces is how to dial up and down media expenses – the
single most costly component to the Company, but also the one that
historically will maintain and increase market share. Thus, the
Company can conservatively elect to spend a higher percentage of gross
sales for market share, or it can rely upon licensee sales activity to
maintain sales, diminishing media expenses and accumulating larger
profits. The answer now is to spend what is necessary to capture a 25%
market share in the shortest time frame and then grow at a steady
compound rate from there. Mark Trotter the CEO has had prior success
in building this process and managing growth.
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Strategy
for High Sales Volume
The Fast Impressions
strategy of appointing licensees in every
major market will drive the sales volume significantly by
empowering hundreds of vested representatives. This strategy
will appeal to national and local advertisers because it
provides for unparalleled economies of scale and quality
control that couldn’t possibly be achieved on a national or
international scale.
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High Profit
Margins
The
Company will be able to achieve gross margins of 60% or greater on
production and media sales by being the "first mover" in
most markets.
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Good
value for Advertisers
The Company, while
offering a very unique and high quality outdoor
advertising medium and a low cost CPM for impressions
creates an ongoing win-win proposition for the advertiser
and ensures that business will continue to grow because
advertisers will always feel they are getting a tremendous
value.
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- Additional Revenue Sources
Fleet sales and small company related sales are the backbone of
the Fast Impressions network, as companies and their
drivers looking to reinforce their corporate identity by branding
their company cars and trucks with high quality graphics increase
margins.
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Production
and Quality Control
We define Fast Impressions Inc. as a marketing and data
base company and choose not to invest in a plant or equipment, but
rather to rely on a strong vendor partner and a potential network
of 3M licensees controlling the printing, production and
installation with excellent and proven project management. Digital
Pro Graphics, with a long history of success in the digital
printing industry, contractually produces and oversees the
installation of the vehicle wraps and ensures quality control and
customer satisfaction. We equate the quality of our products and
services with brand equity.
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Use of Funds
/ Exit Strategy
Fast Impressions is poised for explosive growth within
the next year, and with investor support the Company can reach its
goals even sooner. As licensees increase exponentially, here’s
what will happen:
Initial critical mass and achievement of projected
market share will start to drive the revenue volume, the category
awareness will reach peak levels as more wrapped vehicles hit the
streets of the world. The more wrapped cars and trucks that are in the
market the more the category grows and more licensees come on board.
This is viral marketing at its best, and this growth
is what positions companies for strategic acquisition or even allows
the Company to issue an Initial Public Offering. This is consistent
with similar valuations in the outdoor advertising industry where
companies are typically worth 2-3 times current gross annual sales,
and the Company may be able to command a similar value as early as the
middle of next year.
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As Fast Impressions experiences rapid growth, funds are needed
in the following areas:
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General sales and administrative staff – marketing, customer
service, promotions and advertising
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Public
Relations firm to generate awareness of the Company and it’s
goals and objectives in creating this exciting new category
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Marketing
– online and offline marketing activities
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Web
development and technical needs for data mining, programming
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Strategic
partnering and mergers
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Strategic Alliances
Digital Pro Graphics
Internet Investments Inc.
Ness Moadeb / An Accountancy Corp.
Davidson * Casale * Nojima / Attorneys and
Counselors at Law
Stonefield Josephson / Accountants |
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Disclosure Statement: Images found on this website are
for illustrative purposes only, and may or may not be
actual clients of Fast Impressions.com. ™
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