Fast
Impressions has developed and employs
a proprietary logical data base search and matching information
management system. The database enables our clients to search
the Fast Impressions online database for drivers who exhibit demographic
and living patterns that meet their demographic criterion. This
system makes it possible for companies to target drivers that
live a particular lifestyle and reach others with similar lifestyles.
Furthermore, the database can further target demographic populations
by performing searches based on driving habits and parking positions.
Once the query demand is met, the selected vehicle will naturally
promote to consumers, which meet our customers desired demographic
population.
To illustrate, a golf club manufacturer may want to advertise
on a vehicle that is owned by a sales executive who golfs several
times per week, drives a particular freeway each day, attends
sporting events and participates in various business associations.
By advertising on that particular vehicle, there is a high probability
that the driver's car will be exposed to a population that is
more likely to buy the company's product.
Another example of targeted car campaigns would be bookstore
advertising on a college students car. The student drives to school,
parks in the school parking lot and is seen at parties and school
events. Obviously, the student's lifestyle naturally reaches other
students and the client's demographic target is easily hit.
The ease and ability to target particular demographic targets
through the Fast Impressions database enables our clients to know who
they are reaching and how frequently.
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